Our goal is to decorate to sell not to live, and there is a very big difference from one to the other.
In home staging (decorating to sell), we are decorating the property for the real estate market. Our home staging recommendations are driven by what will make your home most appealing to the likely target buyer. Our goal is a faster and higher-dollar sale for your home.
Selling a home means selling a lifestyle, but not necessarily your own. In home staging you are striving for a look that is fresh unencumbered by a lot of stuff and welcoming but not really taste specific. People with varying tastes need to see that they can make your home their own if they purchase it.
I think its important to know and understand the staging will not be focused on creating a home that may not suit your personal taste and need for everyday comforts, but instead making your home appealing to a broad range of tastes. Livable or not....probably not, after you have hidden the toothpaste, laundry hamper and toaster the idea is for the staging to help people see themselves living in your home fall in love with it and purchase it.